Connect with your niche audience and yes ... segmentation matters
Reaching the right travel agents begins with understanding their differences. Each audience, whether defined by country, specialty or business focus, has its own needs, motivations and decision-making patterns. The same applies to niche audiences such as clubs, associations and lifestyle communities, each with their own specific expectations and triggers.
By segmenting your communication, you deliver more relevant messages, build stronger engagement and significantly increase your chances of conversion. Segmentation ensures that every action is targeted, efficient and impactful.
Golf
Golf travellers look for destinations that support their game with well-maintained courses, tailored services and a calm, premium environment.
Properties offering proximity to quality clubs, flexible scheduling and golfer-friendly amenities create a smoother experience that encourages longer stays and repeat visits.
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Diving
Divers are drawn to places that offer clear waters, certified guidance and safe, wellorganised excursions.
Hotels and destinations that collaborate with trusted dive centres and provide convenient logistics can significantly enhance the appeal and confidence of this highly committed niche.
Cycling
Cyclists value destinations that combine scenic routes, practical support and easy access to equipment or repair services.
Hotels offering storage, washing facilities or local route expertise make the journey more enjoyable and position themselves as the natural hub for cycling travellers.
Tennis & padel
This audience responds strongly to destinations with accessible courts, quality coaching and modern sports facilities.
Hotels that offer on-site courts can deliver the active, social experience players seek, increasing their likelihood of return.
Yoga & mindfullness
Yoga and mindfulness travellers look for destinations that offer calm environments, dedicated spaces and programmes that support physical and mental well-being.
Hotels providing serene practice areas, wellness facilities create a more meaningful retreat experience and position themselves as a natural choice for guests seeking balance, relaxation and mindful connection.
Dance
Dance travellers look for destinations that offer inspiring spaces, creative atmosphere and opportunities for workshops or rehearsals.
Hotels with ballrooms, multifunctional rooms or open studio-style spaces can easily accommodate practice sessions, small performances and group activities.